OK, so it's not really free. Niether was Pepsi Free or a bunch of other national products. Sorry if you feel duped. This t-shirt is all about being gluten free. I honestly can't tell you if it's touting a diet fad or some sort of physical intolerance ... but I can tell you this outfit puts together some groovey duds. Love the Scooby style van and retro text. Another ringer for your collection. Fetch this puppy (as well as other gluten free related stuff; if you're into that sort of thing) at Celiac.com for under 17 bucks.